★★★★★

L'Insert for

Birkin Sellier

€648.00 ~~€720.00~~10 Years · 10% offincl. Shipping & Duties to United States

★★★★★ 4.9 · 47 reviews

€648.00 ~~€720.00~~10 Years · 10% off

incl. Shipping & Duties to United States

1. Select Size:

Size info

Unsure whether your bag is Sellier or Retourné?

The Birkin comes in two variants: Sellier and Retourné. Our inserts are designed to specifically match your bag, so selecting the right variant matters.

Birkin Sellier

The Sellier is saddle-stitched with crisp, structured edges and stitching that sits proud on the outside of the seam. The leather holds its shape with very little softening. Most often crafted in Epsom or Madame leather. The interior is rigid.

Birkin

The Retourné (the classic) is sewn inside out and turned, so the seams sit hidden. Edges are soft, the silhouette gentle, the leather supple. Most often in Togo, Clemence, or Swift. This is the version that softens with use.

Unsure of your bag's size?

Measure your Birkin Sellier here, with a ruler in cms, to find its size.

L'Insert for Birkin Sellier: Measurements

Insert Size	Weight	Base (H x L x D) cm	Top (H x L x D) cm
BS25	90–95 g	10 x 21 x 11	10 x 20.5 x 7.5
BS30	128 g	11 x 25.5 x 14	11 x 25 x 9.5
BS35	TBC	12.5 x 28.5 x 16	12.5 x 28 x 11.75

Measurements are provided for indicative reference only.

Still unsure?

25 Sellier 30 Sellier 35 Sellier

Variant

Made to Order — Ships Jul 22

Secure check-out powered by Shopify, ApplePay, Stripe, Paypal

Paying in EUR / Price Conversion

If you need assistance converting our EUR prices to your currency, you may find the below table useful.

Reference Conversions Live

L'Insert for	EUR Price	USD Price
Birkin Sellier 25 Sellier	€720	–
Birkin Sellier 30 Sellier	€780	–
Birkin Sellier 35 Sellier	€830	–

The above values are for reference only. Your bank will handle the currency conversion of your order at your approved rate.

Made in FranceCrafted by hand in our atelier

Made to orderShips Jul 22

Express deliveryTracked, signed for worldwide

Duties policyDuties and taxes included

Hand-made to order

We carry no stock. Every 7RP insert is cut, stitched, and finished by hand in our atelier on the French Riviera, specially for the customer who orders it. Four hours of work by one craftsperson. Your order will ship on July 22, 2026.

Composition & care

L'Insert is made in Alcantara®, a suede-feel microfibre woven in Italy and used by some of the world's leading manufacturers, from Porsche to Lanvin. Durable, soft, and washable. When it needs freshening up, machine-wash cold and lay upside-down to dry on a rack. Designed to last as long as the bags it calls home.

L'Insert for Birkin Sellier €648.00 ~~€720.00~~

Made to order, ships Jul 22Ships Duties Paid

Made in France

Made to order

Made by Hand

Made with Alcantara®

Why L'Insert

The original, since 2016

When we set-out to build 7RP in 2016, strong of our CEO's experience and lived needs, we studied the market. What existed then, like today, were bag organizers. Nothing designed for protection, nothing designed for elevation. We knew our product had a space to call its own.

Since 2016, we have served over 14,000 Hermès bag owners across more than 90 countries. A small team, a single product, a standard that has only become more rigorous since day one.

Our company was born to provide collectors with true protection for their handbags and an elevated experience when carrying them. Today, now that it has become real, we are proud to be entrusted with this mission.

Thank you for your trust.

From our collectors

Reviews for L'Insert for Birkin Sellier

All features

Every benefit of owning L'Insert

Product

Protection

Protects from spills

Alcantara repels liquid on contact, giving you the moments you need to wipe before anything reaches the leather.
Protects from stains

Make-up, ink, and lip products meet a color-fast surface that washes clean.
Protects from scratches

A soft barrier between keys, jewelry, and the inside of your bag. No more scuffed seams or scored leather.
Protects from marks

Pen ink, food, and grease never touch the bag's interior. The insert takes the hit.

Organization

Organizes belongings

Pockets sized to your daily kit. Phone, keys, cards, lipstick. Reach in once and find what you need.
Holds belongings in place

Structured compartments keep contents from shifting and tangling, even mid-stride.

Elevation

Brightens bag interior

A light-colored insert turns the inside of a dark bag from obscure cavity to well-lit workhorse. See what you carry.
Pairs with the bag's color

Choose a shade that matches or contrasts your bag's color. The interior becomes part of the bag's personality.
Made to order in 22 colors

Patterned to your bag's exact internal dimensions, in your choice of 22 colors. Made to order in our atelier on the French Riviera.
Quiets the contents

No more clinking keys or shifting hardware. The insert dampens sound from the inside out.
Polishes the daily ritual

Open your bag, see refinement. Every reach in becomes a moment of intention.

Durability and Stewardship

Holds bag's natural shape

Soft enough to flex with your bag, structured enough to keep its silhouette intact between wears.
Maintains bag's resale value

A bag whose interior stays pristine commands its full resale value. The insert costs less than 10% of your bag's price.

Experience

Payments

Pay in your currencyComing soon

USD, GBP, EUR, CAD, AUD and more, settled at checkout in your local currency.
All major payment methods

Visa, Mastercard, American Express, Apple Pay, Google Pay, Shop Pay, PayPal.

Shipping

Ships FedEx or DHL

Every order ships with FedEx or DHL international express.
Signature on delivery

Signature-on-delivery option: choose whether you want to sign for your 7RP order when it arrives.
Real-time tracking

Track your insert from atelier door to yours.
Ships DPD

DPD covers select European destinations with two-day delivery.
Shipping included

The price you see includes shipping. No surprise charges at checkout.

Fees

Duties included

Duties are always included in the price of your order.
No surprise fees

What you see at checkout is what you pay. No hidden charges, ever.

Customer service

Email support

support@7rueparadis.com. Replies within 24 hours, every day.
WhatsApp support

Real conversations on WhatsApp. Fast replies during French Riviera business hours.
Live chat

Chat live with our team, Monday to Friday.
Color consultations

Send us a photo of your bag. We help you choose the color.
Returns and exchanges

L'Insert is made to order. Therefore, we have no formal return policy. But if any issue arises, we'll do everything to make it right. We won't stop until you and your bag are satisfied.
VIC invitations

Our most loyal collectors get curated invitations to atelier visits and limited drops.

Which color should I choose?

This is ultimately a personal choice. If this is your first 7RP purchase and your bag is dark, se generally recommend going for a light tone to enlighten the inside of your bag. For each of their bags, our customers tend to choose: one insert in a color that closely matches that of their bag, and another in a color that contrasts or complements it. There is no wrong answer! If you'd like guidance, email a photo of your bag to support@7rueparadis.com and we'll happily provide pairing suggestions.

Why can't my order ship sooner?

Every 7RP insert is made to order — crafted only when you place yours. There's no warehouse, no pre-made stock. Your insert is hand-cut and assembled by couture-trained artisans in our French Riviera atelier, specifically for you. This process takes up to four hours, and demand for L'Insert is generally high. The wait is the craft.

Why is L'Insert more expensive than other bag organizers?

L'Insert isn't a bag organizer; it's complete care for your bag's interior, designed by a 35-year Hermès collector and handcrafted over four hours in our French Riviera atelier by couture-trained artisans. The lengthy deign and development process, the millimetric custom fit, the Alcantara®, the couture construction, the fairly paid team — every element exists because your Hermès bag deserves protection that matches its own quality. At less than 10% of your bag's value, it's the smartest investment in your collection after the bags themselves.

Will the color of L'Insert transfer onto my bag's interior?

We chose to make L'Insert in Alcantara® because this material is color-fast and rigorously tested for color transfer. This was non-negotiable in our material selection.

Will L'Insert damage my bag in any way?

No. This is our first design principle: nothing about out inserts should ever compromise your bag. The Alcantara is color-fast and rigorously tested for color transfer and non-abrasive against every Hermès leather. The fit is engineered to respect your bag's natural construction and native pockets, never forcing or fighting its shape. Our founder has carried Hermès bags exclusively for 35 years; she would never put something inside one that could cause harm.

What if I'm not satisfied?

We proudly stand behind every piece we make. If L'Insert doesn't meet your expectations, contact us within 30 days and we'll make it right. Quality you can feel — that's our promise.

Can I pay in my own currency?

Accepting payments in multiple currencies would force us to raise our prices, so we have made the decision, for the time being, to accept payment in EUR only. For your reference, you will find a live currency converter under the Add to Cart button on every product page.

Free Shipping

Shipping to the USA 🇺🇸 is always included in the price of L'Insert. Delivered via FedEx.

Ships Duties Paid

All duties and taxes to the USA 🇺🇸 are included in the price of L'Insert. No extra charges upon delivery.

Handmade to Order

L'Insert is crafted specifically for you and your bag when you place your order.

45,000+inserts sold

90+countries shipped

4.9★from our customers

Since 2016handmade in France