Meet the collector behind the craft
Meet Marianne
Thirty-five years collecting Hermès became a company. She protects the bags she loves — and now, so can you.
From the collection you just saw
The eye behind 1,000 Hermès bags
You watched the collection. Meet the collector who turned that devotion into 7RP — and the insert made to protect every bag in it.
Three decades watching Hermès evolve
She has collected through every era
That long view is why 7RP exists — and why collectors trust L'Insert to protect what they carry.
After the film you just watched
Some things can't be replaced
Bags can be taken. Thirty-five years of knowing them can't. Marianne turned that into a way to protect what you love.
You just watched our latest film
[Vid 4 headline — edit this weekend]
[Edit this standfirst once the video is live.]
Marianne's company
What is 7RP?
7RP makes L'Insert: a made-to-order insert that protects, shapes and organises the inside of the bags you love. Founded by Marianne in 2016, handcrafted in our French ateliers. Here's 7RP in fifteen seconds.
L’Insert
Total care for your bag's interior
A liquid-proof Alcantara barrier between your belongings and the leather of your bag. No scratches from keys. No stains from cosmetics. Carry every day, without worry. Wash in machine when needed.
Pockets designed around how you actually carry. Phone, keys, cards: each in its place. No more rummaging, just reaching.
An improved experience every time you carry your bags. More visibility, more organization, more shape support and total sound and shock absorption. The confidence that comes with feeling prepared, put-together and a good steward in every action. And the value of your bag preserved while you carry it.






The original, since 2016
A collector’s eye. A couturier’s hand.
Marianne has carried Hermès bags exclusively for 35 years. She’s owned over 1,000 across every style, size, and leather. She knows where each model wears, how it ages, what it needs. When she couldn’t find care that matched her standards, she created it — drawing on a couture career at Chanel and Givenchy and 15 years of authentication experience. Every 7RP product exists because a collector demanded better.
Wall of Love
45,000+ bags protected for happy collectors
Stories, mentions, and words from the collectors who carry L’Insert every day.
Lila on the bag organizer scam
L'Insert in Béton

Inserts for Exotic H bags

Birkin inserts for shaping

Full Kelly Size Range

Unbox L'Insert for Kelly Pochette

L'Insert for Birkin
L'Insert for Kelly Pochette in Bleu Brume

Comparing My Hermes Inserts
Hermès bag insert comparison: why you need a good one

Hermès Collection 2024

L'Insert for Birkin 30

L'Insert for Mini Evelyne

Comparing Hermès bag inserts

L'Insert for Picotin 18

7RP Insert unboxing and review

Birkin 25 vs 30 vs 35

Insert for Kelly Retourné

How I ruined my Hermès Birkin

The truth: Hermès bag inserts

7RP CEO Interview

Mini Kelly and insert

7RP Atelier Tour

Evelyne PM 16cm + insert review

Hermès bag & insert collection

Garden Party vs Evelyne

L'Insert vs Hermès Fourbi

L'Insert for Kelly Retourné
What a great product!
@7rueparadis the best quality inserts! 🧡
Pure perfection 👌😍🙌👏
My favourite 😍
I must admit the price is steep. However, once you use these inserts, you will realise why it comes at a cost.
Perfect fit and best quality!
Your inserts are stunning 😍😍
Always using @7rueparadis ❤️
I don't regret getting inserts from you. Money well spent.
❤️ These alcantara inserts are a real revelation: they respect the Hermès spirit while making the bag even more practical and refined. Beautiful, chic and perfectly thought out. I am a fan ❤️
Shop L'Insert
Made to protect your bag
Birkin

Birkin
Free Shipping
Shipping to the USA 🇺🇸 is always included in the price of L'Insert. Delivered via FedEx.
Ships Duties Paid
All duties and taxes to the USA 🇺🇸 are included in the price of L'Insert. No extra charges upon delivery.

Handmade to Order
L'Insert is crafted specifically for you and your bag when you place your order.
Love my inserts! Really worth the investment ❤️