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2016 — 2026

A Decade in Numbers

7RP began with one conviction: that the inside of an Hermès bag deserves the same care as the outside. A decade on, the world's most discerning collectors have made L'Insert their own. What follows is their decade, told in numbers.

Our atelier

Cut by hand, bag by bag

Every insert is traced, cut and stitched to order in our French atelier. A decade on, here is the share each silhouette holds.

Birkin Kelly Evelyne Picotin Other styles
52% are Birkins
  • Birkin 52.1%
  • Kelly 34.9%
  • Evelyne 6.6%
  • Picotin 4.5%
  • Other styles 1.7%

Tap a slice to explore. Birkin and Kelly are the two great houses of the decade.

The palette

The colours you chose

Quiet neutrals to disappear into the leather, with Orange the boldest favourite of all.

  1. 1st place
    Graphite12.5%
  2. 2nd place
    Gold10.2%
  3. 3rd place
    Etoupe9.6%
  4. 4
    Craie8.7%
  5. 5
    Blush6.9%
  6. 6
    Tourterelle5.7%
  7. 7
    Orange4.9%
  8. 8
    Trench4.6%
  9. 9
    Bleu Electrique4.5%
  10. 10
    Jaune Soleil3.0%

Across a decade, collectors chose calm over loud. Orange, our own colour, is the one exception.

The palette

The Best-Sellers: Neutrals

Pick a year, or see the whole decade.

The Best-Selling Neutrals of the Decade

  1. 1st place Graphite
  2. 2nd place Gold
  3. 3rd place Etoupe
  4. #4 Craie
  5. #5 Tourterelle
  6. #6 Trench
  7. #7 Light Mouette
  8. #8 Off-White
  9. #9 Béton
  10. #10 Sésame

The Best-Selling Neutrals in 2016

  1. 1st place Tourterelle
  2. 2nd place Etoupe
  3. 3rd place Gold
  4. #4 Graphite

The Best-Selling Neutrals in 2017

  1. 1st place Etoupe
  2. 2nd place Tourterelle
  3. 3rd place Graphite
  4. #4 Gold

The Best-Selling Neutrals in 2018

  1. 1st place Etoupe
  2. 2nd place Graphite
  3. 3rd place Gold
  4. #4 Tourterelle
  5. #5 Trench
  6. #6 Craie

The Best-Selling Neutrals in 2019

  1. 1st place Graphite
  2. 2nd place Etoupe
  3. 3rd place Gold
  4. #4 Tourterelle
  5. #5 Trench
  6. #6 Craie

The Best-Selling Neutrals in 2020

  1. 1st place Graphite
  2. 2nd place Craie
  3. 3rd place Etoupe
  4. #4 Tourterelle
  5. #5 Gold
  6. #6 Trench
  7. #7 Blanc
  8. #8 Light Mouette

The Best-Selling Neutrals in 2021

  1. 1st place Craie
  2. 2nd place Graphite
  3. 3rd place Gold
  4. #4 Etoupe
  5. #5 Tourterelle
  6. #6 Trench
  7. #7 Light Mouette
  8. #8 Gris Perle
  9. #9 Off-White

The Best-Selling Neutrals in 2022

  1. 1st place Craie
  2. 2nd place Graphite
  3. 3rd place Gold
  4. #4 Etoupe
  5. #5 Off-White
  6. #6 Tourterelle
  7. #7 Trench
  8. #8 Light Mouette
  9. #9 Noir
  10. #10 Beige

The Best-Selling Neutrals in 2023

  1. 1st place Craie
  2. 2nd place Graphite
  3. 3rd place Gold
  4. #4 Etoupe
  5. #5 Trench
  6. #6 Light Mouette
  7. #7 Tourterelle
  8. #8 Off-White
  9. #9 Beige
  10. #10 Noir

The Best-Selling Neutrals in 2024

  1. 1st place Graphite
  2. 2nd place Gold
  3. 3rd place Craie
  4. #4 Etoupe
  5. #5 Trench
  6. #6 Light Mouette
  7. #7 Tourterelle
  8. #8 Béton
  9. #9 Sésame
  10. #10 Off-White

The Best-Selling Neutrals in 2025

  1. 1st place Graphite
  2. 2nd place Gold
  3. 3rd place Etoupe
  4. #4 Trench
  5. #5 Craie
  6. #6 Light Mouette
  7. #7 Béton
  8. #8 Tourterelle
  9. #9 Sésame
  10. #10 Off-White

The Best-Selling Neutrals in 2026

  1. 1st place Graphite
  2. 2nd place Gold
  3. 3rd place Craie
  4. #4 Etoupe
  5. #5 Trench
  6. #6 Tourterelle
  7. #7 Béton
  8. #8 Light Mouette
  9. #9 Sésame
  10. #10 Off-White

The palette

The Best-Sellers: Colours

Pick a year, or see the whole decade.

The Best-Selling Colours of the Decade

  1. 1st place Blush
  2. 2nd place Bleu Electrique
  3. 3rd place Orange
  4. #4 Jaune Soleil
  5. #5 Azalée
  6. #6 Brume
  7. #7 Anémone
  8. #8 Petale
  9. #9 Rouge Vif
  10. #10 Braise

The Best-Selling Colours in 2016

  1. 1st place Anémone
  2. 2nd place Bleu Electrique
  3. 3rd place Orange
  4. #4 Khaki

The Best-Selling Colours in 2017

  1. 1st place Anémone
  2. 2nd place Bleu Electrique
  3. 3rd place Orange
  4. #4 Khaki
  5. #5 Rouge Opéra
  6. #6 Amour

The Best-Selling Colours in 2018

  1. 1st place Rouge Opéra
  2. 2nd place Amour
  3. 3rd place Orange
  4. #4 Bleu Electrique
  5. #5 Lilas
  6. #6 Iris
  7. #7 Jaune Soleil
  8. #8 Chartreuse
  9. #9 Khaki
  10. #10 Anémone

The Best-Selling Colours in 2019

  1. 1st place Bleu Electrique
  2. 2nd place Orange
  3. 3rd place Jaune Soleil
  4. #4 Vert Forêt
  5. #5 Rouge Vif
  6. #6 Vert Olive
  7. #7 Lilas
  8. #8 Chartreuse
  9. #9 Iris

The Best-Selling Colours in 2020

  1. 1st place Blush
  2. 2nd place Orange
  3. 3rd place Jaune Soleil
  4. #4 Bleu Electrique
  5. #5 Azur
  6. #6 Vert Clair
  7. #7 Rouge Vif
  8. #8 Ultraviolet
  9. #9 Vert Olive

The Best-Selling Colours in 2021

  1. 1st place Blush
  2. 2nd place Azalée
  3. 3rd place Bleu Electrique
  4. #4 Orange
  5. #5 Jaune Soleil
  6. #6 Anémone
  7. #7 Azur
  8. #8 Vert Criquet
  9. #9 Brume
  10. #10 Rouge Vif

The Best-Selling Colours in 2022

  1. 1st place Blush
  2. 2nd place Azalée
  3. 3rd place Brume
  4. #4 Petale
  5. #5 Braise
  6. #6 Bleu Electrique
  7. #7 Anémone
  8. #8 Orange
  9. #9 Jaune Soleil
  10. #10 Azur

The Best-Selling Colours in 2023

  1. 1st place Blush
  2. 2nd place Petale
  3. 3rd place Brume
  4. #4 Orange
  5. #5 Bleu Electrique
  6. #6 Azalée
  7. #7 Mauve
  8. #8 Braise
  9. #9 Rouge Vif
  10. #10 Anémone

The Best-Selling Colours in 2024

  1. 1st place Blush
  2. 2nd place Brume
  3. 3rd place Orange
  4. #4 Rouge Vif
  5. #5 Mauve
  6. #6 Prusse
  7. #7 Azalée
  8. #8 Petale
  9. #9 Anémone
  10. #10 Bleu Electrique

The Best-Selling Colours in 2025

  1. 1st place Brume
  2. 2nd place Blush
  3. 3rd place Orange
  4. #4 Rouge Vif
  5. #5 Prusse
  6. #6 Bleu Electrique
  7. #7 Azalée
  8. #8 Mauve
  9. #9 Petale
  10. #10 Anémone

The Best-Selling Colours in 2026

  1. 1st place Rouge Vif
  2. 2nd place Blush
  3. 3rd place Petale
  4. #4 Bleu Electrique
  5. #5 Brume
  6. #6 Prusse
  7. #7 Orange
  8. #8 Azalée
  9. #9 Vert Criquet
  10. #10 Jaune Soleil

The world

Where your collections are

L'Insert lives in 7,721 collections across 75 countries and six continents.

United States53.5% of collections
Australia6.8%
Singapore6.2%
Canada4.7%
United Kingdom4.6%
Hong Kong4.5%
Germany3.0%
United Arab Emirates1.8%
France1.8%
Switzerland1.7%

75 countries. Six continents. One small atelier in France.

Here is to the next ten years

Designed for the bags you love

#color_bagicon
Birkin Sale priceFrom €720.00
#color_bagicon
Kelly Sellier Sale priceFrom €720.00
#color_bagicon
Kelly Retourné Sale priceFrom €720.00
#color_bagicon
Evelyne Sale priceFrom €710.00
#color_bagicon
Picotin Sale priceFrom €735.00
#color_bagicon
Mini Lindy Sale price€640.00
#color_bagicon
Garden Party Sale priceFrom €745.00
#color_bagicon
Birkin Sellier Sale priceFrom €720.00
#color_bagicon
Mini Kelly Sale price€610.00
#color_bagicon
Kelly Pochette Sale price€640.00
#color_bagicon
HAC Sale price€745.00
45,000+inserts sold
90+countries shipped
4.9★from our customers
Since 2016handmade in France

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