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2016 20162017201820192020202120222023202420252026

A Decade in Numbers

7RP began with one conviction: that the inside of an Hermès bag deserves the same care as the outside. A decade on, the world's most discerning collectors have made L'Insert their own. What follows is their decade, told in numbers.

Crafted by hand, one by one

inserts made in ten years

0

each icon ≈ 500 inserts

The bags you love most

Birkin Kelly Evelyne Picotin Other styles
  • Birkin 52%
  • Kelly 35%
  • Evelyne 7%
  • Picotin 5%
  • Other styles 2%

The shades you loved most

Best-selling colours, year by year

Swipe through every year of the decade, from 2016 to 2026, then the all-time ranking.

2016

  1. 1st placeTourterelleTourterelle
  2. 2nd placeAnémoneAnémone
  3. 3rd placeEtoupeEtoupe
  4. 4th placeGoldGold
  5. 5th placeBleu ElectriqueBleu Electrique
  6. 6th placeOrangeOrange
  7. 7th placeGraphiteGraphite
  8. 8th placeKhakiArchive

2017

  1. 1st placeEtoupeEtoupe
  2. 2nd placeTourterelleTourterelle
  3. 3rd placeGraphiteGraphite
  4. 4th placeAnémoneAnémone
  5. 5th placeGoldGold
  6. 6th placeBleu ElectriqueBleu Electrique
  7. 7th placeOrangeOrange
  8. 8th placeKhakiArchive
  9. 9th placeRouge OpéraRouge OpéraArchive
  10. 10th placeRouge AmourRouge AmourArchive

2018

  1. 1st placeEtoupeEtoupe
  2. 2nd placeGraphiteGraphite
  3. 3rd placeGoldGold
  4. 4th placeTourterelleTourterelle
  5. 5th placeRouge OpéraRouge OpéraArchive
  6. 6th placeRouge AmourRouge AmourArchive
  7. 7th placeOrangeOrange
  8. 8th placeBleu ElectriqueBleu Electrique
  9. 9th placeLilasLilasArchive
  10. 10th placeTrenchTrench

2019

  1. 1st placeGraphiteGraphite
  2. 2nd placeEtoupeEtoupe
  3. 3rd placeBleu ElectriqueBleu Electrique
  4. 4th placeGoldGold
  5. 5th placeOrangeOrange
  6. 6th placeTourterelleTourterelle
  7. 7th placeTrenchTrench
  8. 8th placeJaune SoleilJaune Soleil
  9. 9th placeVert ForêtVert ForêtArchive
  10. 10th placeCraieCraie

2020

  1. 1st placeBlushBlush
  2. 2nd placeGraphiteGraphite
  3. 3rd placeCraieCraie
  4. 4th placeEtoupeEtoupe
  5. 5th placeTourterelleTourterelle
  6. 6th placeGoldGold
  7. 7th placeOrangeOrange
  8. 8th placeJaune SoleilJaune Soleil
  9. 9th placeBleu ElectriqueBleu Electrique
  10. 10th placeTrenchTrench

2021

  1. 1st placeBlushBlush
  2. 2nd placeCraieCraie
  3. 3rd placeGraphiteGraphite
  4. 4th placeGoldGold
  5. 5th placeEtoupeEtoupe
  6. 6th placeAzaléeAzalée
  7. 7th placeTourterelleTourterelle
  8. 8th placeBleu ElectriqueBleu Electrique
  9. 9th placeOrangeOrange
  10. 10th placeJaune SoleilJaune Soleil

2022

  1. 1st placeCraieCraie
  2. 2nd placeGraphiteGraphite
  3. 3rd placeGoldGold
  4. 4th placeBlushBlush
  5. 5th placeEtoupeEtoupe
  6. 6th placeAzaléeAzalée
  7. 7th placeBrumeBrume
  8. 8th placePetalePetale
  9. 9th placeBraiseBraise
  10. 10th placeBleu ElectriqueBleu Electrique

2023

  1. 1st placeCraieCraie
  2. 2nd placeGraphiteGraphite
  3. 3rd placeGoldGold
  4. 4th placeEtoupeEtoupe
  5. 5th placeBlushBlush
  6. 6th placePetalePetale
  7. 7th placeBrumeBrume
  8. 8th placeTrenchTrench
  9. 9th placeLight MouetteLight Mouette
  10. 10th placeTourterelleTourterelle

2024

  1. 1st placeGraphiteGraphite
  2. 2nd placeGoldGold
  3. 3rd placeCraieCraie
  4. 4th placeEtoupeEtoupe
  5. 5th placeTrenchTrench
  6. 6th placeBlushBlush
  7. 7th placeBrumeBrume
  8. 8th placeOrangeOrange
  9. 9th placeLight MouetteLight Mouette
  10. 10th placeTourterelleTourterelle

2025

  1. 1st placeGraphiteGraphite
  2. 2nd placeGoldGold
  3. 3rd placeEtoupeEtoupe
  4. 4th placeTrenchTrench
  5. 5th placeCraieCraie
  6. 6th placeLight MouetteLight Mouette
  7. 7th placeBétonBéton
  8. 8th placeBrumeBrume
  9. 9th placeBlushBlush
  10. 10th placeOrangeOrange

2026

  1. 1st placeGraphiteGraphite
  2. 2nd placeGoldGold
  3. 3rd placeCraieCraie
  4. 4th placeTrenchTrench
  5. 5th placeEtoupeEtoupe
  6. 6th placeRouge VifRouge Vif
  7. 7th placeTourterelleTourterelle
  8. 8th placeBlushBlush
  9. 9th placeBétonBéton
  10. 10th placePetalePetale

The whole decade

  1. 1st placeGraphiteGraphite
  2. 2nd placeGoldGold
  3. 3rd placeEtoupeEtoupe
  4. 4th placeCraieCraie
  5. 5th placeBlushBlush
  6. 6th placeTourterelleTourterelle
  7. 7th placeBleu ElectriqueBleu Electrique
  8. 8th placeOrangeOrange
  9. 9th placeTrenchTrench
  10. 10th placeJaune SoleilJaune Soleil

The palette

The Best-Sellers: Neutrals

Pick a year, or see the whole decade.

The Best-Selling Neutrals of the Decade

  1. 1st placeGraphiteGraphite
  2. 2nd placeGoldGold
  3. 3rd placeEtoupeEtoupe
  4. 4th placeCraieCraie
  5. 5th placeTourterelleTourterelle
  6. 6th placeTrenchTrench
  7. 7th placeLight MouetteLight Mouette
  8. 8th placeOff-WhiteOff-White
  9. 9th placeBétonBéton
  10. 10th placeSésameSésame

The Best-Selling Neutrals in 2016

  1. 1st placeTourterelleTourterelle
  2. 2nd placeEtoupeEtoupe
  3. 3rd placeGoldGold
  4. 4th placeGraphiteGraphite

The Best-Selling Neutrals in 2017

  1. 1st placeEtoupeEtoupe
  2. 2nd placeTourterelleTourterelle
  3. 3rd placeGraphiteGraphite
  4. 4th placeGoldGold

The Best-Selling Neutrals in 2018

  1. 1st placeEtoupeEtoupe
  2. 2nd placeGraphiteGraphite
  3. 3rd placeGoldGold
  4. 4th placeTourterelleTourterelle
  5. 5th placeTrenchTrench
  6. 6th placeCraieCraie

The Best-Selling Neutrals in 2019

  1. 1st placeGraphiteGraphite
  2. 2nd placeEtoupeEtoupe
  3. 3rd placeGoldGold
  4. 4th placeTourterelleTourterelle
  5. 5th placeTrenchTrench
  6. 6th placeCraieCraie

The Best-Selling Neutrals in 2020

  1. 1st placeGraphiteGraphite
  2. 2nd placeCraieCraie
  3. 3rd placeEtoupeEtoupe
  4. 4th placeTourterelleTourterelle
  5. 5th placeGoldGold
  6. 6th placeTrenchTrench
  7. 7th placeBlancBlanc
  8. 8th placeLight MouetteLight Mouette

The Best-Selling Neutrals in 2021

  1. 1st placeCraieCraie
  2. 2nd placeGraphiteGraphite
  3. 3rd placeGoldGold
  4. 4th placeEtoupeEtoupe
  5. 5th placeTourterelleTourterelle
  6. 6th placeTrenchTrench
  7. 7th placeLight MouetteLight Mouette
  8. 8th placeGris PerleGris Perle
  9. 9th placeOff-WhiteOff-White

The Best-Selling Neutrals in 2022

  1. 1st placeCraieCraie
  2. 2nd placeGraphiteGraphite
  3. 3rd placeGoldGold
  4. 4th placeEtoupeEtoupe
  5. 5th placeOff-WhiteOff-White
  6. 6th placeTourterelleTourterelle
  7. 7th placeTrenchTrench
  8. 8th placeLight MouetteLight Mouette
  9. 9th placeNoir
  10. 10th placeBeige

The Best-Selling Neutrals in 2023

  1. 1st placeCraieCraie
  2. 2nd placeGraphiteGraphite
  3. 3rd placeGoldGold
  4. 4th placeEtoupeEtoupe
  5. 5th placeTrenchTrench
  6. 6th placeLight MouetteLight Mouette
  7. 7th placeTourterelleTourterelle
  8. 8th placeOff-WhiteOff-White
  9. 9th placeBeige
  10. 10th placeNoir

The Best-Selling Neutrals in 2024

  1. 1st placeGraphiteGraphite
  2. 2nd placeGoldGold
  3. 3rd placeCraieCraie
  4. 4th placeEtoupeEtoupe
  5. 5th placeTrenchTrench
  6. 6th placeLight MouetteLight Mouette
  7. 7th placeTourterelleTourterelle
  8. 8th placeBétonBéton
  9. 9th placeSésameSésame
  10. 10th placeOff-WhiteOff-White

The Best-Selling Neutrals in 2025

  1. 1st placeGraphiteGraphite
  2. 2nd placeGoldGold
  3. 3rd placeEtoupeEtoupe
  4. 4th placeTrenchTrench
  5. 5th placeCraieCraie
  6. 6th placeLight MouetteLight Mouette
  7. 7th placeBétonBéton
  8. 8th placeTourterelleTourterelle
  9. 9th placeSésameSésame
  10. 10th placeOff-WhiteOff-White

The Best-Selling Neutrals in 2026

  1. 1st placeGraphiteGraphite
  2. 2nd placeGoldGold
  3. 3rd placeCraieCraie
  4. 4th placeEtoupeEtoupe
  5. 5th placeTrenchTrench
  6. 6th placeTourterelleTourterelle
  7. 7th placeBétonBéton
  8. 8th placeLight MouetteLight Mouette
  9. 9th placeSésameSésame
  10. 10th placeOff-WhiteOff-White

The palette

The Best-Sellers: Colours

Pick a year, or see the whole decade.

The Best-Selling Colours of the Decade

  1. 1st placeBlushBlush
  2. 2nd placeBleu ElectriqueBleu Electrique
  3. 3rd placeOrangeOrange
  4. 4th placeJaune SoleilJaune Soleil
  5. 5th placeAzaléeAzalée
  6. 6th placeBrumeBrume
  7. 7th placeAnémoneAnémone
  8. 8th placePetalePetale
  9. 9th placeRouge VifRouge Vif
  10. 10th placeBraiseBraise

The Best-Selling Colours in 2016

  1. 1st placeAnémoneAnémone
  2. 2nd placeBleu ElectriqueBleu Electrique
  3. 3rd placeOrangeOrange
  4. 4th placeKhakiArchive

The Best-Selling Colours in 2017

  1. 1st placeAnémoneAnémone
  2. 2nd placeBleu ElectriqueBleu Electrique
  3. 3rd placeOrangeOrange
  4. 4th placeKhakiArchive
  5. 5th placeRouge OpéraRouge OpéraArchive
  6. 6th placeRouge AmourRouge AmourArchive

The Best-Selling Colours in 2018

  1. 1st placeRouge OpéraRouge OpéraArchive
  2. 2nd placeRouge AmourRouge AmourArchive
  3. 3rd placeOrangeOrange
  4. 4th placeBleu ElectriqueBleu Electrique
  5. 5th placeLilasLilasArchive
  6. 6th placeIrisIrisArchive
  7. 7th placeJaune SoleilJaune Soleil
  8. 8th placeChartreuseChartreuseArchive
  9. 9th placeKhakiArchive
  10. 10th placeAnémoneAnémone

The Best-Selling Colours in 2019

  1. 1st placeBleu ElectriqueBleu Electrique
  2. 2nd placeOrangeOrange
  3. 3rd placeJaune SoleilJaune Soleil
  4. 4th placeVert ForêtVert ForêtArchive
  5. 5th placeRouge VifRouge Vif
  6. 6th placeVert OliveVert OliveArchive
  7. 7th placeLilasLilasArchive
  8. 8th placeChartreuseChartreuseArchive
  9. 9th placeIrisIrisArchive

The Best-Selling Colours in 2020

  1. 1st placeBlushBlush
  2. 2nd placeOrangeOrange
  3. 3rd placeJaune SoleilJaune Soleil
  4. 4th placeBleu ElectriqueBleu Electrique
  5. 5th placeAzurAzur
  6. 6th placeVert ClairVert Clair
  7. 7th placeRouge VifRouge Vif
  8. 8th placeUltravioletUltravioletArchive
  9. 9th placeVert OliveVert OliveArchive

The Best-Selling Colours in 2021

  1. 1st placeBlushBlush
  2. 2nd placeAzaléeAzalée
  3. 3rd placeBleu ElectriqueBleu Electrique
  4. 4th placeOrangeOrange
  5. 5th placeJaune SoleilJaune Soleil
  6. 6th placeAnémoneAnémone
  7. 7th placeAzurAzur
  8. 8th placeVert CriquetVert Criquet
  9. 9th placeBrumeBrume
  10. 10th placeRouge VifRouge Vif

The Best-Selling Colours in 2022

  1. 1st placeBlushBlush
  2. 2nd placeAzaléeAzalée
  3. 3rd placeBrumeBrume
  4. 4th placePetalePetale
  5. 5th placeBraiseBraise
  6. 6th placeBleu ElectriqueBleu Electrique
  7. 7th placeAnémoneAnémone
  8. 8th placeOrangeOrange
  9. 9th placeJaune SoleilJaune Soleil
  10. 10th placeAzurAzur

The Best-Selling Colours in 2023

  1. 1st placeBlushBlush
  2. 2nd placePetalePetale
  3. 3rd placeBrumeBrume
  4. 4th placeOrangeOrange
  5. 5th placeBleu ElectriqueBleu Electrique
  6. 6th placeAzaléeAzalée
  7. 7th placeMauveMauve
  8. 8th placeBraiseBraise
  9. 9th placeRouge VifRouge Vif
  10. 10th placeAnémoneAnémone

The Best-Selling Colours in 2024

  1. 1st placeBlushBlush
  2. 2nd placeBrumeBrume
  3. 3rd placeOrangeOrange
  4. 4th placeRouge VifRouge Vif
  5. 5th placeMauveMauve
  6. 6th placePrussePrusse
  7. 7th placeAzaléeAzalée
  8. 8th placePetalePetale
  9. 9th placeAnémoneAnémone
  10. 10th placeBleu ElectriqueBleu Electrique

The Best-Selling Colours in 2025

  1. 1st placeBrumeBrume
  2. 2nd placeBlushBlush
  3. 3rd placeOrangeOrange
  4. 4th placeRouge VifRouge Vif
  5. 5th placePrussePrusse
  6. 6th placeBleu ElectriqueBleu Electrique
  7. 7th placeAzaléeAzalée
  8. 8th placeMauveMauve
  9. 9th placePetalePetale
  10. 10th placeAnémoneAnémone

The Best-Selling Colours in 2026

  1. 1st placeRouge VifRouge Vif
  2. 2nd placeBlushBlush
  3. 3rd placePetalePetale
  4. 4th placeBleu ElectriqueBleu Electrique
  5. 5th placeBrumeBrume
  6. 6th placePrussePrusse
  7. 7th placeOrangeOrange
  8. 8th placeAzaléeAzalée
  9. 9th placeVert CriquetVert Criquet
  10. 10th placeJaune SoleilJaune Soleil

The world

Where your collections are

L'Insert lives in 7,721 collections across 75 countries and six continents.

United States54% of collections
Australia7%
Singapore6%
Canada5%
United Kingdom5%
Hong Kong5%
Germany3%
United Arab Emirates2%
France2%
Switzerland2%

75 countries. Six continents. One small atelier in France.