Learn more about us
The company behind L'Insert.
7RP turned interior care for Hermès bags into a product category of its own. One product, three functions, one standard. Established in 2016, we make our products by hand, upon order, in our own ateliers on the French Riviera.
Why L'Insert
The original Hermès bag care, since 2016
When we set-out to build 7RP in 2016, strong of our CEO's experience and lived needs, we studied the market. What existed then, like today, were bag organizers. Nothing designed for protection, nothing designed for elevation. We knew our product had a space to call its own.
Since 2016, we have served over 14,000 Hermès bag owners across more than 90 countries. A small team, a single product, a standard that has only become more rigorous since day one.
Our company was born to provide collectors with true protection for their handbags and an elevated experience when carrying them. Today, now that it has become real, we are proud to be entrusted with this mission.
Thank you for your trust.
Meet our CEO
Designed by a true Hermès collector.
7RP was co-founded by Marianne @orangedaily, a collector known for having carried Hermès bags exclusively since purchasing her first one in 1991. With a background in Haute Couture and successful ventures behind her, she started 7RP in 2016 from a need she felt herself. She is the CEO of the company and leads the Product division, in addition to starring in much of our social content.
The company
Women-owned and family-led.
7RP was founded by Marianne, her daughter Diane and her cousin and previous business partner Veronique.
Marianne is CEO and leads the Product division. Diane runs commercial and digital operations. Véronique is our Head Patternmaker, in charge of Product Development and R&D. Our two Ateliers are ran by Marc, our Head of Production. Across divisions, 7RP is brought to life by over fifteen team members.
L’Insert
Total care for your bag's interior
A liquid-proof Alcantara barrier between your belongings and the leather of your bag. No scratches from keys. No stains from cosmetics. Carry every day, without worry. Wash in machine when needed.
Pockets designed around how you actually carry. Phone, keys, cards: each in its place. No more rummaging, just reaching.
An improved experience every time you carry your bags. More visibility, more organization, more shape support and total sound and shock absorption. The confidence that comes with feeling prepared, put-together and a good steward in every action. And the value of your bag preserved while you carry it.
Our Craft
How a 7RP insert is made
Every 7RP insert is handcrafted to order in our atelier on the French Riviera, between Nice and Antibes. Built from scratch since 2016, our team of couture-trained artisans includes some of the last remaining craftspeople of their kind in France. We hold ourselves to one standard: if it lives inside an Hermès bag, it must be worthy of one.
A year to perfect the fit, for every bag style.
L'Insert is individually designed for each bag style it will call home. When we launch L'Insert for a new bag style, it takes us on average a year to perfect the design and the size range, to guarantee the perfect fit that will respect the bag and truly enhance the experience. Our fit is part of what makes 7RP what it is, and we are proud of what we have accomplished in this department. Our design and fit are proprietary IP, and we will take legal action against copies.
No lasers. Hands and patterns only.
There are no lasers in our atelier. Each Alcantara panel required to assemble your insert is hand-cut from a pattern traced by hand over the material. The trained, precise hands of our craftspeople touch every piece you receive. Around two hours of handwork per insert.
One craftsperson, one insert, start to end.
Each 7RP insert is assembled by one craftsperson from start to end. Panels are sewn together using a process perfected over a decade to produce the highest possible quality. Around two hours of handwork per insert.
We hold no stock. Each insert is made when ordered.
We hold no stock. Each insert is made specifically for you when you place your order. The lead time you'll find on our product pages reflects the current production queue of our atelier.
Made in France
Made to order
Made by Hand
Made with Alcantara®
Our Name
Why 7 Rue Paradis?
Every Hermès bag begins its life at a very specific address. We wanted our name to carry the same kind of meaning.
Rue Paradis is the street in Nice, France where our first atelier was meant to be: the address where 7RP's story was supposed to begin. The name stayed, even as the brand grew beyond that original door. It's our way of honoring where it all started: a small street on the French Riviera, with an improbably beautiful name.
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